
Tom Isler, ESG and innovation director at Baxter Freight, writes today. Freight buyers are watching the IMO's Net-Zero Framework vote as a shipowner story, but they're the ones who'll pay either way, he warns.
When the IMO's Marine Environment Protection Committee meets again in October, the headlines will frame it as a shipowner story. Fuel standards. Levy design. Flag state politics. Who blinked and who abstained. Most freight buyers will skim past the coverage, assuming this is someone else's regulation to worry about.
It isn't. Whatever gets decided in that room, the cost lands on the people paying the freight bill. And the outcome that costs them most is the one where nothing passes at all.
The Net-Zero Framework would apply one set of rules on greenhouse gas intensity and carbon pricing to ships covering almost all global tonnage. It was approved in principle in April 2025 and was meant to be adopted that October. Instead, the session adjourned by 57 votes to 49 under heavy political pressure.
A year of guideline work has since narrowed some of the technical gaps. It has not settled the politics. If the framework passes now, the earliest it would take effect is 2028.
A global standard would give freight buyers something they simply don't have today: one carbon cost, calculated one way, across every carrier and every lane.
That makes a quote something you can actually interrogate. You could benchmark two carriers on the same shipment and see whether the gap in their carbon line reflects genuine efficiency or just a different accounting choice. You could put a firm number in a 2028 budget and defend it in front of your finance team.
None of this makes decarbonization free. It's a cost, and it will show up in your rates. But a cost you can read, forecast, and challenge is far cheaper than the same money arriving as an unexplained surcharge.
Here's what a failed vote would not do. It would not remove carbon pricing from shipping. EU ETS maritime and FuelEU are already in force and already appearing on invoices.
What a failure would do is make it far more likely that other jurisdictions keep building their own versions, because so far the alternative to a global rule has been no rule at all.
For freight buyers, that means:
A patchwork does not make carbon cheaper for buyers. It makes the same money harder to see and harder to argue with.
We are already having these conversations. Customers bring us a surcharge their finance team has flagged, and nobody internally can explain it. They ask which schemes apply to which of their lanes, and the honest answer is usually wider than they expected.
Procurement treats this as a rate problem. Sustainability treats it as a reporting problem. It is the same problem, and few organizations have joined the two up.
Four things worth doing before October, none of which depend on the result:
October will be reported as a win or a loss for shipping. For the businesses paying the freight, the version where nothing passes is likely the expensive one.